0
Mobile & Wireless

ZTE to start selling phones through retail chains in France

Wednesday 22 June 2011 | 09:02 CET | News
Chinese mobile network equipment maker ZTE is set to start selling own-brand phones in France without going through operators, according to ZTE France's director of terminals, Emmanuel Rousseau. Les Echos writes that five devices will be released initially, the Skate 4.3 smartphone, the 7-inch Light tablet with a 1 GHz chip, a clamshell phone, large-key phone and a Wi-Fi modem. The tablet, which could sell for less than EUR 250 without an operator subsidy, has already been bought by Vodafone Germany and Telefonica Movil. ZTE has not revealed who will be its French retail partners, but they are expected to be large chains such as Fnac, Phone House France and Carrefour. An ad campaign will kick off in time for the back-to-school period and ZTE France will open a consumer website in December. By year-end ten ZTE devices are due to be on the market. By using this new sales channel, the Chinese company aims to raise the proportion of own-brand handsets and wireless modems sold in France to 20-30 percent this year from 10-15 percent in 2010. ZTE sold 3.7 million units last year through its French unit (which also sells devices to French multinationals' overseas branches), or 9 percent of all handsets and modems sold by mobile operators. This compares to 2.2 million phones and a 4.5 percent market share in 2009 and only 1 million units in 2008, the year it entered the French consumer mobile devices market.


Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: ZTE
Countries: France
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






-0.5%
Ziggo's VoIP marketshare drops 0.5% in Q3
Netherlands  |  2015 Q3

Calendar   /   Industry Events

15 Feb Telecom Italia Q4 2015
15 Feb Orange Poland Q4 2015
15 Feb Cisco Live Berlin 2016
16 Feb Harmonic Q4 2015
16 Feb Liberty Global Q4 2015
16 Feb Rackspace Q4 2015
16 Feb StarHub Q4 2015
16 Feb Ceragon Networks Q4 2015
16 Feb Orange Q4 2015
16 Feb Sonus Networks Q4 2015
16 Feb Container World
17 Feb Eutelsat fiscal H1
17 Feb Radcom Q4 2015
17 Feb Vimpelcom Q4 2015
17 Feb EarthLink Q4 2015
17 Feb Gilat Satellite Networks Q4 2015
17 Feb Nvidia fiscal Q4
17 Feb Net Insight Q4 2015
17 Feb Doro Q4 2015
17 Feb iPass Q4 2015
17 Feb Analog Devices fiscal Q1
17 Feb Brocade fiscal Q1
17 Feb T-Mobile US Q4 2015
17 Feb Arris Q4 2015
18 Feb Inteliquent Q4 2015
18 Feb Spark New Zealand fiscal Q2
18 Feb Comptel Q4 2015
18 Feb Dish Network Q4 2015
18 Feb Novatel Wireless Q4 2015
18 Feb Equinix Q4 2015
::: More Calendar Items