Application Stores
Applications are part of operators' data strategies. Apple opened up the market for apps and app stores, operators, software makers and vendors have followed. Applications and app stores are branching out in new directions, such as widgets. Operators share revenues with third-parties for opening up the content market. Hurdles remain, mainly a lack of ease-of-use, but here widgets come to the rescue. In this brief we explore recent developments around applications, app stores and operator strategies in making them 'work'.
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