Telecompaper is very excited to be launching a new research product: Dutch Telecom Media Spend Reports. By monitoring all the marketing activities of telecom providers, retailers, equipment makers, content providers, Telecompaper is able to determine media expenditure of these parties giving us detailed information of developments in the Dutch telecom market. The monitored activities include television- and radio commercials, advertisement in newspapers and magazines and outdoor and internet marketing. Our spending reports give you a unique insight in the above-the-line marketing activities of Dutch telecom companies. If you want to know the effect of your marketing spending in a rapidly changing, hectic market, Telecompapers spending reports provide you with up-to-date market insight.
If you have a question on a particular promotion activity, you can always ask us to provide you with customised charts, presentations or queries. We can zoom in on provider, marketing activity, campaign, products / subscriptions offered, and many more. Please contact us for more information on customised research.
Below you can find a list of generic published reports about the Dutch Telecommarket. The reports show detailed information information on the marketing activities of telecom companies. Telecompaper has spending figures split per product, per handset, per subscription, per medium, broadband speed, type of service and lots more. Next to generic published reports, Telecompaper offers spending information in other research products such as Research briefs, market overviews and research charts. You can find a list of research products with spending information below.
Dutch Media Spending - Mobile edition January
Pages: 30 Published: 19 Feb 2010
Dutch Media Spending - Mobile edition is a monthly report, giving insight in the monthy media spending on television, radio, magazine, newspapers, outdoor & internet by mobile operators, retailers and mobile handset manufacturers. See Table of Content for more information
More info
Dutch Media Spending - Mobile edition December
Pages: 29 Published: 25 Jan 2010
Top 8 broadband ISPs spent EUR 858 per net addition
Pages: 3 Published: 11 Jan 2010
The Dutch broadband market only added 38,700 net additions during the third quarter of 2009 whereas the broadband providers spent more than EUR 20 million on broadband, fixed telephony and triple play advertising during that period. This brief provides an insight into the total advertising spend in relation to the installed base and growth of customers. It also analyses which companies are most effective.
Dutch Media Spending - Mobile edition November
Pages: 30 Published: 17 Dec 2009
Dutch Media Spending - Mobile edition is a monthly report, giving insight in the monthy media spending on television, radio, magazine, newspapers, outdoor & internet by mobile operators, retailers and mobile handset manufacturers. See Table of Content for more information.
Download summary / Table of contents More info
High promotional spending no guarantee for big subscriber wins
Pages: 3 Published: 24 Nov 2009
Telecom providers spent most of their energy in promoting just a few products in their portfolio. ADSL providers promoted dual play, cable providers promoted triple play and digital television, KPN promoted digital television and single internet. During 2009, UPC and Ziggo shifted their spending activity from triple play services toward high speed single internet. KPN spent by far the most in 2009. The media spend on television products seemed effective adding 38,000 new television subscribers in Q3, however KPN spending on internet products was not so effective. It seems that the focus of UPC and Ziggo on high speed products can't be matched with extra marketing expenditure. This research brief gives information on actual spend per provider per product type.
Dutch Media Spending - Mobile edition October
Pages: 30 Published: 20 Nov 2009
'Fred' from Het Net not so effective
Pages: 3 Published: 17 Jun 2009
The Dutch broadband market only added 60,000 new connections during the first quarter of 2009 and the broadband providers spent more than EUR 19 million of advertising during that period. One could ask what the effect is of all the advertising on broadband, telephony and triple play packages, and which provider is doing a good job, i.e. does spending a lot also means a lot of new subscribers? Looking at the growth figures in relation to the marketing spend, there is no relation between total advertising spend and net added customers. On average the market pays EUR 320 per net added customer, with KPN, Tele2, Ziggo and Alice outperforming the market. This brief provides an insight into the total advertising spend in relation to the installed base and growth of customers. It also analyses which companies are most effective.
Marketing spend directory services in Q1 2009
Pages: 1 Published: 29 Apr 2009
This chart shows the total spend of the main directory services providers during the first three months of 2009. Marketshare and actual spend is given for the service providers 1888, 1800, 1890, 1850 and De Telefoongids / Goudengids. Split is given per month and week