Facebook has confirmed its long-awaited IPO with the filing of a preliminary prospectus with the SEC. The filing gives a profile of a quickly growing and highly profitable company. The company aims to raise USD 5 billion in the sale of shares. The market value of the company is still unknown, as it has yet to set a price for the shares, but market rumours suggest a valuation of USD 75-100 billion. In this Research Brief, we examine Facebook's operational performance and take a look at some of the threats and opportunities to conclude that mobile, China, payments and building more infrastructure will add to growth.