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Dutch less attached to mobile phones

Wednesday 8 January 2014 | 13:48 CET | Background

Two-thirds of the Dutch take their mobile phone with them when they go out, and many appear inseparable from their phones at many other times of the day. Nevertheless, dependency on the mobile phone appears to have waned in the past year, with the Dutch saying they have their phone nearby less often during certain activities. Smartphone users are more likely to keep their phones in reach than feature phone users, and iPhone users are especially attached to their phones, according to Telecompaper research.

Half the Dutch said they keep their phone within a meter's reach most if not all the time when they are sleeping. This is much lower when playing sports (27%). When traveling to and from work or school, going out or on vacation, around two-thirds said they have their phone with them (respectively 68%, 67% and 65%). At work as well, a majority have their phone within reach (58%). 

Figure 1: percentage mobile users that always or usually (minimum 80% of the time) have their phone within a meter's reach during various activities. Source: TPCP October 2012 (n=2,338) and October 2013 (n=2,049).



Less attached to mobile

The share of Dutch consumers that often have their phones nearby appears to be declining. The percentages declined in the past year for having the phone to hand when sleeping, travelling, going out and working. The biggest drop (8 percent points) was at work. During sports and on vacation were stable. 

Smartphone users show different pattern

During all the activities measured, smartphone users were more likely than feature phone users to have their phone with them. The difference was the smallest during sports (22% feature phone, 29% smartphone) and on vacation (60% feature phone, 67% smartphone). For the other activities, the difference ranged from 18 to 26 percent points.

Figure 2: percentage feature and smartphone users that have their phones always or usually (minimum 80% of the time) within a meter's reach during various activities. Source: TPCP October 2013 (n=2,049).



iPhone more often nearby

iPhone users more often have their phone to hand when they are sleeping, doing sports, working or travelling. Only when going out and on vacation do they show the same scores as other smartphone users. Samsung smartphone users are less likely to have their phone nearby when playing sports (25% vs 29% of market), but otherwise differ little from the average smartphone user. 

Figure 3: percentage smartphone users that have their phones always or usually (minimum 80% of the time) within a meter's reach during various activities, by smartphone brand. Source: TPCP October 2013 (n=1,312).




This research is based on the Telecompaper Consumer Panel. The survey was conducted in October 2012 (n=2,338) and October 2013 (n=2,049). Panel participants are aged 12-80, and results are stratified according to age, gender and education. For more information about the research opportunities of our panel, please contact feedback@telecompaper.com.


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