Generation Z favours card-branded, third-party mobile payment options

Monday 22 May 2017 | 16:32 CET | Author: Marion ter Welle | Background
A recent study shows that American youngsters (16-22 yrs) mostly use card-branded mobile payment options such as Visa Checkout or MasterPass, more than device specific possibilities such as Apple Pay or Android Pay. Recently Forrester Consulting conducted a survey for American Express about brand experiences, focusing on Gen Z (16 to 22 year olds) and comparing them with Gen Y (23-37 year olds) in the USA. According to the report "Gen Zers have unique expectations of brands with regard to payments, customer service, and engagement through emerging channels. Brands will need to meet these

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Categories: Mobile & Wireless
Companies: Apple / Forrester / PayPal / Visa
Countries: United States
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Walmart, Target launch new mobile checkout systems

Published 16 Nov 2018 15:33 CET | United States
Walmart and Target are launching new mobile checkout systems in their stores to get ready for the 2018 holiday season, writes ...

WorldRemit launches international money transfer service in New York

Published 02 Mar 2018 15:58 CET | United States
International money transfer service WorldRemit became available in the state of New York. The company said it's trying to reach ...

Google launches Android Pay in Spain

Published 26 Jul 2017 11:52 CET | Spain
Google has announced the launch of Android Pay in Spain, the 14th country to receive the mobile payment service. In a blog post, ...