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Wireless

Generation Z favours card-branded, third-party mobile payment options

Monday 22 May 2017 | 16:32 CET | Author: Marion ter Welle | Background
A recent study shows that American youngsters (16-22 yrs) mostly use card-branded mobile payment options such as Visa Checkout or MasterPass, more than device specific possibilities such as Apple Pay or Android Pay. Recently Forrester Consulting conducted a survey for American Express about brand experiences, focusing on Gen Z (16 to 22 year olds) and comparing them with Gen Y (23-37 year olds) in the USA. According to the report "Gen Zers have unique expectations of brands with regard to payments, customer service, and engagement through emerging channels. Brands will need to meet these

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Categories: Mobile & Wireless
Companies: Apple / Forrester / PayPal / Visa
Countries: United States
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