0
Wireless

NFC payments need extras like coupons to entice potential customers

Thursday 2 May 2013 | 09:37 CET | Author: Marion ter Welle | Background
The Dutch Telecom Society recently organised an evening about mobile payments with speakers from ING, Mastercard and Vodafone. All three speakers emphasised the fact that NFC payments alone won't win over the Dutch consumer. It needs to be combined with extra services such as ticketing, couponing and loyalty schemes to entice Dutch consumers to use NFC enabled mobile payments.

Thank you for visiting Telecompaper

The background article you want to read is available for International Plus and Premium subscribers.

But if you register below, we will send the article to your email address for free.

Register at Telecompaper

 

Buy International Plus or Premium subscription


Subscriptions

Already International Plus or Premium subscriber?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: KPN / MasterCard / Visa / Vodafone
Countries: Netherlands
::: add a comment
This article is part of dossier

NFC


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Millennials to take lead in mobile payment adoption

Published 01 Aug 2016 15:07 CET | United Kingdom
A recent report from mobile engagement company Urban Airship shows that especially the millennials and those on higher incomes ...

Vodafone SmartPass arrives in the Netherlands

Published 28 Mar 2014 10:37 CET | Netherlands
Vodafone Netherlands has brought the SmartPass service to the Netherlands. Vodafone SmartPass is an NFC-based service for ...

Ogone intros chip & PIN mPOS payment service in Netherlands

Published 22 Jan 2014 10:55 CET | Netherlands
Global online payments provider Ogone, an Ingenico company, has launched a chip & PIN mobile payment service dubbed 'Ogone mPOS' ...