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Wireless

Orange France increases competition with banks by targeting youngsters

Monday 7 November 2016 | 15:13 CET | Author: Marion ter Welle | Background
Earlier this year Orange added 'Orange Cash Jeunes' to its mobile wallet app 'Orange Cash'. The Jeunes addition is meant for 12-17 years old, increasing the competition with the banks for consumers' clientele. Following its soft launch in 2014, the Orange Cash app has been available nationwide in France since October 2015, combining contactless mobile payments with loyalty and coupon deals from participating retailers.

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Categories: Mobile & Wireless
Companies: Orange / Wirecard
Countries: France
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