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Samsung's marketing dollars

Wednesday 13 March 2013 | 10:34 CET | Author: Maarten van Vliet | Background
Samsung is the biggest smartphone maker in the world and was recently also confirmed the biggest seller in the quickly growing Chinese market. The Korean company is competing successfully against Apple, while also knocking Nokia from its top spot in the mobile market. Samsung is profiting not only from its broad portfolio of devices, which address nearly every thinkable market segment, but also from a great deal of spending on marketing.

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Categories: Mobile & Wireless
Companies: Apple / AT&T / BlackBerry / Google / HTC / Microsoft / Nokia / Research In Motion / Samsung / Sony
Countries: World
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