T-Mobile still offers lowest price per GB

Monday 25 May 2015 | 15:03 CET | Author: Tim Poulus | Background
The strategy of any telecom operator can be summed up in the quest for increasing ARPU. The same is true for fixed and mobile operators. The big taboo is 'commoditisation' of the product, which could 'spoil' the market. Only a handful of operators worldwide have chosen a strategy based on commoditisation, such as HKBN in Hong Kong (known for the slogan 'we are out to commoditise bandwidth') or Sonic.net in California. Most of the rest of the world steers clear of this, in order to maintain their pricing power and healthy margins. The same is true in the Netherlands. Only the competitive

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Categories: Mobile & Wireless
Companies: KPN / Tele2 Netherlands / Telfort / T-Mobile Netherlands / VodafoneZiggo / Youfone
Countries: Netherlands
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