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Ziggo vs KPN: closed vs open OTT TV strategies

Wednesday 9 March 2016 | 16:05 CET | Author: Sanne de Bruyckere, Tim Poulus | Background
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Research by Telecompaper shows that 31 percent of Dutch households subscribe to at least one premium TV or OTT video service and 27 percent have two or more. We look here at how the leading Dutch operators KPN and Ziggo are responding in order to profit from the change in video consumer behaviour. Ziggo has adopted the strategy of the incumbent, focused on offering a 'one-stop shop', while KPN's 'open' strategy befits more its position of the most important challenger on the Dutch TV market.

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Categories: Broadcast & Satellite / Internet
Companies: Apple / Cisco / HBO / Hulu / KPN / Lebara / Magine / Netflix / NPO / Rakuten Mobile / Sony / Telecompaper / Telfort / T-Mobile / Verizon / Viacom / XS4ALL / YouTube / Ziggo
Countries: Netherlands
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