Ad market offers operators opportunity for counter-attack

Friday 26 June 2015 | 11:58 CET | Author: Tim Poulus | Market Commentary
The telecom sector is under pressure; revenues are falling due to the weak economy, regulation and competition. Traditional services are becoming commodities, especially telephony and SMS. The pressure should lead to new approaches, but it's uncertain whether this is taking place. There are plenty of initiatives, but the advertising market springs out as one of the most notable. In part this is the source of the sector's misery, as the over-the-top sector's reliance on advertising income is driving the commoditisation of telecoms. Operators embracing the ad market could turn the situation

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Categories: General
Companies: AOL / KPN / O2 UK / Verizon
Countries: World
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