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Wireless

Apple can still grow further with more iPhone models

Friday 1 February 2013 | 12:39 CET | Author: Bart Garvelink | Market Commentary
Apple's iPhone sales keep growing, quarter after quarter. However growth has been driven in part by continuous expansion to new markets. That expansion model is now reaching its end, while competition is intensifying on more mature markets. To keep its number-two market position after Samsung, Apple needs to increase the number of models it offers. Its strategy of gradually updating the iPhone will need to be stepped up a notch.

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Categories: Mobile & Wireless
Companies: Apple / Samsung
Countries: World
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