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Broadband

KPN Play: a good service, but to target which market?

Tuesday 24 November 2015 | 14:19 CET | Author: Tim Poulus | Market Commentary
KPN has launched a new TV service called KPN Play. The big question is how this will be positioned in the market, as the opportunities for the operator are significant. Even if it is a good service though, success is not assured if there's no clear addressable market. 

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Categories: Broadcast & Satellite / Internet
Companies: Digitenne / HBO / KPN / LomboXnet / Ziggo
Countries: Netherlands
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