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Wireless

KPN revamps subscription concept, competition may follow

Thursday 5 July 2012 | 13:52 CET | Author: Alejandra van de Roer, Robbert de Blok | Market Commentary
KPN has revamped its consumer subscriptions. The same as at Vodafone in April, the new plans split voice/SMS services from mobile data and offers unlimited on-net calls. In addition, KPN has separated the subscription from the handset and introduces, the same as its other brands Hi and Telfort, a handset lease option. Apparently the results of the new phone strategy have been good enough at Hi and Telfort that the operator is rolling out the concept for its main brand. According to KPN, the USPs of the new plans are transparency (on what customers pay) and the possibility to choose one's own

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Categories: Mobile & Wireless
Companies: Hi / KPN / Telfort / T-Mobile / Vodafone
Countries: Netherlands
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