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General

Tele2 takes on new challenger role with unlimited plans, turning mobile data into commodity

Tuesday 16 May 2017 | 12:39 CET | Author: Tim Poulus | Market Commentary
Commoditisation has been around for some time in the telecom sector. After the launch of Skype in 2003, market watchers were already calling voice 'just another application'. We all know what WhatsApp subsequently did. In the Netherlands it led to a series profit warnings and dividend cuts at KPN, followed by a rights issue. Tele2 is now adding unlimited mobile data at an attractive price. This turns connectivity into a commodity, a utility which can hardly be differentiated. Iliad took a similar stance upon its entry on the French mobile market in 2012, with its low prices leading to

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Categories: General
Companies: Tele2 Netherlands / T-Mobile Netherlands / VodafoneZiggo
Countries: Netherlands
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-/- 26%
Decline number of prepaid sIms y-o-y
Belgium  |  2017 Q3