Custom Research

Go-to-market strategy Dutch fixed market

01 Apr 2017 CET

An new entrant asked Telecompaper to provide information about fixed market trends and developments. Specifically, the client wanted to know which go-to-market strategy they should follow concerning their offerings.

Telecompaper provided the figures, growth rates and volumes for single, dual, triple and quad play markets together with a competitor analysis. These figures were complemented with specific insights from our Consumer Insights panel. We also identified several national and international examples and trends like broadband only, broadband plus energy and other combinations to enter the market.
To fulfill this assignment we used several resources about the fixed market like the multiplay report, Consumer Insights data and international reports and news.

Research Type Custom Research
Published 01 Apr 2017
Analysts Chiel Boerrigter, Tim Poulus
Geographic Scope    Netherlands
Editions Broadcast, Fixed, Internet