Custom Research

Handset monitor to compare product features and consumer insights

12 Feb 2019 CET

For a challenger on the handset market we made a handset monitor. With this monitor they can easily compare product features of their handsets with other brands/ types. It’s also possible to see which handsets consumers are possibly interested in (monitoring clicks). The other part of the monitor  reports on Consumer Insights: why a certain handset is bought, segmentation of the target group and brand loyalty. 

Research Type Custom Research
Published 12 Feb 2019
Analysts Sanne de Bruyckere
Geographic Scope    Netherlands
Editions Mobile