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Custom Research

Research into brand awareness and pricing levels for a provider of OTT services

05 Jul 2018 CET
Research into brand awareness and pricing levels, using the Gabor method, for a provider of OTT services.
We carried out the first research in 2017 to provide a baseline for the further two survey moments. Using our consumer panel Telecompaper looked at brand awareness, image, target group and its needs, pricing and propositions. We used the Gabor Granger method to decide the point of maximum revenue, which is the best price for the product.

Research Type Custom Research
Published 05 Jul 2018
Analysts , Sanne de Bruyckere
Geographic Scope    Netherlands
Editions Broadcast, Internet