Industry Resources

NFV/SDN enables telecoms to experiment with new customer services

Thursday 1 September 2016 | 13:02 CET | White paper | provided by Comarch
From a business perspective, NFV/SDN technology is probably not judged on its technical capabilities, but rather on how it can improve operational and business efficiency. In particular, it can be assessed in regard to its capacity to boost service innovation and reduce time to market. In both cases the judgment should be made from the customer service perspective, however exciting the technological aspects may be for network engineers or other IT experts. 

Moreover, ”time to market” and “boosting innovation” have probably become obsolete buzzwords by now, as the new term “fail fast” has been adopted from the realm of over-the-top players (OTTs) such as Google, Apple and the like. Adoption of this term reflects the idea that communication service providers (CSPs) need to trans-form their “legacy” mindset and reprogram their DNA according to the templates that have proved successful for the OTTs. “Fail fast” is by no means about failure per se, instead – it reflects a model that builds failure into the overall framework of success. “Fail fast” in fact means the ability to experiment with new services, to find out what works for customers and what doesn’t, and to identify what requires fine-tuning in order to raise excitement in the customers. The key, therefore, is to be able to put new ideas to the test quickly and without being afraid of suffering huge costs if they don’t work. 

So how does the “fail fast” concept relate to NFV/SDN? The first expectation arises from the fact that SDN/NFV simplification is about “softwarisation” of the network, so, if your network is software-based, you may be able to replicate the success of software giants such as Google. However, you need to remember that having some-thing based on software does not guarantee the “for free” ability to reduce the life cycle of a software-based series. To make that dream come true, you need model-driven orchestration and life-cycle management when adopting NFV/SDN technology. These two are closely related, as model-driven orchestration enables you to define a model for new services, which means that you can quickly put such services to the test. These two concepts are elaborated further on in this text.

Industry Sources content is provided by third-party clients and does not represent the opinions of Telecompaper.

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