2degrees adds Bollywood music to 'Play the Bridge' event

Thursday 16 April 2015 | 15:01 CET | News
New Zealand mobile operator 2degrees is adding Bollywood music to be played during its 7-week 'Play the Bridge' campaign. A Bollywood dance troupe will perform in Silo Park, accompanying music played via the 'Play the Bridge' microsite as well as live on Radio Tarana. According to 2degrees' marketing head Trent Harnett, one in every 10 songs requested via the 'Play the Bridge' microsite was a Bollywood request. 2degrees will dedicate the first hour of Saturday's playlist to Bollywood music. Fans will be able to select songs through 2degrees' 'Play the Bridge' website.

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Categories: General
Companies: Samsung
Countries: New Zealand
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