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Wireless

3 Sweden launches NFC ad campaign in Stockholm subway

Wednesday 27 March 2013 | 09:14 CET | News
Mobile operator 3 Sweden launched a NFC marketing campaign on public transport in a bid to drive the technology's adoption beyond mobile payments, writes Mobileeurope.co.uk. To attract commuters who might not visit a physical outlet, 3 Sweden redesigned a Stockholm subway carriage to look like a Three retail store in cooperation with outdoor media provider Clear Channel and NFC vendor Tapit. 3 Sweden's head of Media Johan Markus told Mobile Europe that the campaign's aim is to explore the ways in which the operator can bring the online world in the real world in an easier way and various ways

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Categories: Mobile & Wireless
Companies: 3 Sweden
Countries: Sweden
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