3 UK promotes '321' PAYG plan with new ad campaign

Friday 9 August 2013 | 11:11 CET | News
3 UK is launching a new campaign to promote its pay-as-you-go products, reports Marketing Week. The new 'Pay as You Go just got serious' ad highlights the operator's '321' price plan which offers calls at GBP 0.03 per minute, texts at GBP 0.02 per minute and mobile data at GBP 0.01 per MB. It features a real-life pug dog wearing a knitted party hat, and follows the popular dancing Shetland Pony ads.

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Categories: Mobile & Wireless
Companies: 3 UK
Countries: United Kingdom
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