3 UK promotes roaming offer with Paddy McGuinness

Friday 19 May 2017 | 12:22 CET | News
3 UK started an online campaign to promote its 'Feel at Home' roaming offer with Saturday night TV host Paddy McGuinness. The host of the series 'Take Me Out' starts in a one-off online game show called 'Come Fly with Three'. 

Initially, the show sees audience members made from Three’s customers battle it out for a chance to win one of five holidays to Las Vegas. McGuiness invites them on stage to take part in holiday challenges and picks winners. Then Three CEO Dave Dyson takes to the stage to announce that all of the remaining 100-strong audience will also win trips abroad. 

Three's offer allows customers to roam at the same price as at home in 60 destinations across the world, including the US and Australia, and is soon to include Singapore and Brazil.

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