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Wireless

3 UK to trial ad blocking technology on network in June

Thursday 26 May 2016 | 10:37 CET | News
3 UK has confirmed plans to trial ad-blocking technology on its network in June. In a statement, the company said that its customer were becoming increasingly frustrated by irrelevant and intrusive ads which use up their mobile data allowance. The trial will test the ability of the technology to filter out advertising that damages customers' mobile browsing experience without impacting their network experience. It will contact customers to ask them to agree to take part in the 24-hour trial which is scheduled to take place during the week commencing 13 June

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Categories: Mobile & Wireless
Companies: 3 UK
Countries: United Kingdom
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