64% of mobile device owners use them to shop

Thursday 28 May 2015 | 16:30 CET | News
Almost two thirds (64%) of tablet and smartphone owners use their devices for mobile shopping, according to a consumer survey by Federal Association of German mail-order companies (bevh) and Creditreform Boniversum. This is an increase of 7 percent since 2014. There was an overall increase across all age groups; among consumers between 18 and 39 from 74 (2014) to 80 percent and from 48 to 54 percent among consumers aged 40 and older. Men still dominate the mobile shopping sector with 67 percent (59%) compared to women with 61 percent (56%). For the first time since the beginning of the study

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Categories: Mobile & Wireless
Countries: Germany
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