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8 in 10 web users book flights, holidays online - Bitkom

Monday 7 March 2016 | 15:02 CET | News
Eight in ten (80%) internet users in Germany have booked flights, accommodation or hire cars online, according to a survey for industry group Bitkom. When booking commercial accommodation, websites such as Booking.com and HRS are popular - with 67 percent of internet users booking accommodation online using such websites. The industry is responding to the trend towards online bookings, with almost two thirds (68%) of tourism businesses investing in digital services. Almost 1 in 2 providers are assessing the use of social media to offer tailored packages for travellers.

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Categories: Internet
Countries: Germany
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