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Wireless

A1 extends Yesss! distribution to Lidl with handset deal

Thursday 15 March 2018 | 11:07 CET | News
Austrian operator A1 is extending its distribution network and bringing its low-cost brand Yesss! to the Lidl chain of discount supermarkets, reported Der Standard. The operator will offer the starter package Yesss! together with a Nokia 2 for EUR 88. The smartphone normally costs EUR 110. A1 thus competes with MVNOs not only by offering low-cost devices and services, but also in distribution channels, which represent a challenge especially for newcomer MVNOs.

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Categories: Mobile & Wireless
Companies: A1 / Yesss!
Countries: Austria
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