Access powers in-theater iBeacon X-Men promo in Japan

Tuesday 13 May 2014 | 14:10 CET | News
Access, a provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, has announced that Access Beacon Framework (ABF), which supports Apple's iBeacon technology, was selected by Twentieth Century Fox Japan, for online-to-offline (O2O) promotions targeting iOS users running iOS 7. The system will go live 14 May at Toho Cinemas theater complexes in the Nihonbashi and Roppongi Hills areas of central Tokyo to promote the movie 'X-Men: Days of Future Past', which Fox will release in Japan on 30 May.

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Categories: Mobile & Wireless
Companies: Apple
Countries: Japan
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