0
Wireless

Access powers in-theater iBeacon X-Men promo in Japan

Tuesday 13 May 2014 | 14:10 CET | News
Access, a provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, has announced that Access Beacon Framework (ABF), which supports Apple's iBeacon technology, was selected by Twentieth Century Fox Japan, for online-to-offline (O2O) promotions targeting iOS users running iOS 7. The system will go live 14 May at Toho Cinemas theater complexes in the Nihonbashi and Roppongi Hills areas of central Tokyo to promote the movie 'X-Men: Days of Future Past', which Fox will release in Japan on 30 May.

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Apple
Countries: Japan
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Waitrose tests iBeacon mobile marketing technology

Published 06 May 2014 10:48 CET | United Kingdom
UK retailer Waitrose is testing the use of iBeacons at its concept store in Swindon to send in-store marketing messages to ...

Noxel adds iBeacons BLE to Android digital signage player

Published 24 Apr 2014 12:05 CET | World
Noxel has integrated iBeacons BLE technology to its new digital signage player. The new Noxel Xtream A700 player includes an ...

Qualcomm to provide iBeacon hardware for MLBAM Ballpark app

Published 06 Mar 2014 21:17 CET | United States
Qualcomm has announced that its subsidiary, Qualcomm Retail solutions, has been chosen by MLBAM to supply iBeacon hardware as the ...

Innovader launches inBeacon

Published 26 Feb 2014 17:50 CET | Netherlands
Dutch start-up Innovader has launched inBeacon, a platform to manage iBeacons. An iBeacon is a Bluetooth transmitter that can ...

Apple looks set for a push into m-commerce

Published 13 Feb 2014 17:13 CET | World
Apple has not played an active role in mobile payments so far, but that may change this year. NFC is not an option, but ...





46
virtual operators
Netherlands  |  2017 Q1