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Ad block users remain at 22% in the UK - study

Thursday 23 February 2017 | 11:50 CET | News
Ad blocking levels among adult UK internet users remained at 22 percent in 2016, according to the Ad Blocking Report conducted by YouGov for Internet Advertising Bureau UK. The number of users with ad blockers may even be less, closer to 18 percent, as the study noted many could not genuinely identify ad blocking software, and thought their anti-virus software would do the trick.

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Categories: Internet
Countries: United Kingdom
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