0
Broadband

Ad-blockers more known in emerging markets - survey

Monday 18 April 2016 | 09:59 CET | News
Most consumers, 61 percent, are aware of several options for removing advertising such as ad blockers, according to a survey conducted by Accenture. Awareness of ad-blocking methods is more prevalent among consumers in emerging than in developed markets. For instance, two-thirds (65 percent) of respondents in emerging-market countries said they know about ad-blockers compared with 58 percent in mature-market countries. Awareness of these technologies is especially high in Mexico, at 82 percent, whereas only 55 percent of consumers in the UK know about ad blockers. The survey of 28,000

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Almost half of UK adults plan to use ad blockers - survey

Published 27 Apr 2016 11:00 CET | United Kingdom
Research by KPMG shows that almost half (44%) of UK adults plan to use an ad blocker within the next six months, reports The ...

Ulockd raises AUD 15 mln to fund launches in UK, Asia

Published 26 Apr 2016 10:50 CET | Australia
Australian advertising technology start-up Unlockd has raised AUD 15 million to help take its technology to new markets, with ...

Ad blockers damaging UK websites - study

Published 22 Apr 2016 11:13 CET | United Kingdom
New research by advertising technology company Oriel found that ad blockers are not just blocking ads online, but are also ...

Opera browser unveils in-built ad-blocking feature

Published 10 Mar 2016 11:42 CET | World
Web browser developer Opera Software has announced the integration of ad-blocking functionality into the new developer version of ...

Culture Secretary warns of dangers of ad-blocking

Published 02 Mar 2016 15:14 CET | United Kingdom
UK Culture Secretary John Whittingdale has warned that ad-blocking potentially poses a major threat to the future of the ...

Samsung adds ad-blocker support to its Android browser

Published 02 Feb 2016 17:07 CET | World
Samsung has updated its Samsung Internet Browser for Android to version 4.0, which supports third-party ad-blocker software. The ...

Brave Software launches beta of ad-blocking browser

Published 25 Jan 2016 10:15 CET | World
US start-up Brave Software, headed by JavaScript creator and Mozilla co-founder Brendan Eich, has released an early version of ...

Digicel St. Kitts and Nevis offers ad-blocking option

Published 22 Dec 2015 14:08 CET | Saint Kitts and Nevis
Digicel St. Kitts and Nevis has announced plans to offer its customers the option of deploying ad-blocking software on their ...

Former Vodafone exec Humm joins ad-blocker Shine

Published 30 Nov 2015 10:23 CET | World
Philipp Humm, the former CEO of Vodafone Europe, has joined the board of ad-blocking software developer Shine, the Financial ...

Ectel tells Digicel not to install ad-blocking technology

Published 03 Nov 2015 15:35 CET | Caribbean
The Eastern Caribbean Telecommunications Authority (Ectel) has warned Digicel not to proceed with plans to introduce ad-blocking ...

Digicel first operator to use Shine's ad-blocking technology

Published 01 Oct 2015 09:41 CET | World
Digicel has signed a contract with Israel's Shine Technologies to deploy the startup's ad-blocking software on mobile networks in ...





Calendar   /   Industry Events

02 Nov Cirrus Logic fiscal Q2
02 Nov Ceragon Networks Q3 2020
02 Nov SBA Communications Q3
02 Nov Adtran Q3 2020
02 Nov Neophotonics Q3 2020
02 Nov Lumentum fiscal Q1
02 Nov Skyworks fiscal Q4
02 Nov Idemia Q3 2020
02 Nov Arista Q3 2020
02 Nov Web Summit
03 Nov TIM Q3 2020
03 Nov Oteclo Q3 2020
04 Nov Fitbit Q3
04 Nov Lumen Technologies (formerly CenturyLink) Q3
04 Nov Qualcomm fiscal Q4
04 Nov Liberty Latin America Q3 2020
04 Nov Smith Micro Q3 2020
04 Nov Net Insight Q3 2020
04 Nov Qorvo fiscal Q2
04 Nov Telecom Italia Q3 2020
04 Nov Cellnex Q3
04 Nov Syn Q3 2020
04 Nov Magyar Telekom Q3 2020
04 Nov Liberty Global Q3 2020
04 Nov Softbank fiscal Q2
04 Nov Digital Infra Africa
05 Nov Cable One Q3 2020
05 Nov Aviat Q1
05 Nov Netia Q3 2020
05 Nov Viasat Q2
::: More Calendar Items