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Ad blocking rates on smartphones rise in Germany - eMarketer

Friday 7 September 2018 | 12:24 CET | News
Ad blocking rates continue to rise in Germany because of digital privacy and data protection concerns, according to a recent study by eMarketer. The company said another 1 million users are now estimated to be using ad block software in Germany, and the number of internet users in Germany who block ads on a PC or smartphone is forecast to reach 21.4 million people, or 26.2 percent of the general population, this year.

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Categories: Mobile & Wireless
Countries: Germany
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