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IT

Ad-blocking software use uptake slows in the UK - study

Thursday 8 June 2017 | 10:36 CET | News
The number of people using ad blocking software is expected to reach 11.4 million this year, translating into 20.9 percent of UK internet users, according to eMarketer's latest study. This represents a slight downward adjustment from last year's estimates, with user growth beginning to slow, falling to single digits in 2018. Estimates were lowered as uptake slowed for mobile devices. Growth is still continuing, at 10.3 percent, though this rate too is expected to go decline to single digits in 2018, to 8.1 percent.

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Categories: IT
Countries: United Kingdom
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