Ad blocking software used by 18% of online adults - IAB

Wednesday 11 November 2015 | 15:21 CET | News
Almost one fifth (18%) of UK adults online are currently using ad blocking software, up from 15 percent in June, according to the latest Internet Advertising Bureau UK's (IAB) Ad Blocking Report. The study, conducted online by YouGov, shows that ad blocking is more prevalent among men surveyed (23%) than women (13%) and the propensity to block ads decreases with age: from 35 percent of 18-24 year olds to 13 percent of people 55+. However, just over half (57%) of internet users who had download ad blocking software said the main reason was to block all ads, with 20 percent insisting the main

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Categories: Internet
Countries: United Kingdom
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