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Admeira launches interactive TV advertising via remote control button

Friday 7 September 2018 | 11:25 CET | News
Swiss marketing company Admeira has introduced interactive TV advertising, reported CEtoday.ch. Via a new 'OK button', viewers can contact the advertiser via remote control, to order items such as a perfume sample or a test drive. The first customer of the new service is Volvo, offering test drives.

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Categories: Broadcast & Satellite
Companies: Ringier / Swisscom
Countries: Switzerland
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