Adoption of SVoD services in France lags behind main western markets – study

Sunday 21 January 2018 | 10:04 CET | News
French households are the least likely to subscribe to paid-for VoD services among a group of fourteen developed countries, according to a survey carried out by Ampere Analysis during the third quarter of 2017. Among French online consumers, 31 percent have an SVoD service compared to 76 percent taking a traditional pay-TV offer. In markets such as the US and the UK, SVoD adoption is much stronger (72% and 58% respectively) and coexists with a relatively high penetration of traditional pay-TV packages (71% in the US and 67% in the UK).

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Categories: Internet
Companies: Netflix
Countries: France
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