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Broadband

Advertising agency FranceTV Publicite and TDF test targeted ads on HbbTV-enabled TVs

Monday 21 January 2019 | 11:27 CET | News
French infrastructure operator TDF has taken part in a project led by advertising agency FranceTV Publicite, aimed at testing targeted spots on HbbTV-enabled TVs. The company said that a change in current regulation could authorise this type of ad services in the future, adding that the project was the first of its kind in France to use the HbbTV standard under real conditions.

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Categories: Broadcast & Satellite / Internet
Companies: TDF
Countries: France
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