Alibaba, Ford to work together on mobility and retail

Thursday 7 December 2017 | 13:54 CET | News
Alibaba and Ford have signed an agreement to work together in areas such as retail, connectivity and cloud computing. Under the terms of the three-year deal, Ford will cooperate with the Chinese e-commerce giant's AliOS, Alibaba Cloud, Alimama and Tmall business units covering operation system, cloud computing, digital marketing and online retail respectively. “Collaborating with leading technology players builds on our vision for smart vehicles in a smart world to reimagine and revolutionise consumers’ mobility experiences,’’ said Ford’s president and CEO Jim Hackett in a statement.

In the initial phase, Ford and Alibaba said they intend to explore a pilot study on digital solutions for new retail opportunities at various stages of the automotive ownership cycle, from pre-sales and test drives to leasing options. The companies added that they will also be investigating ways in which mobility technology could redefine distribution strategies and infotainment services.

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