Amazon opens up Alexa AI to businesses looking to build their own assistant

News Broadband Global 15 JAN 2021
Amazon opens up Alexa AI to businesses looking to build their own assistant

Amazon said it will for the first open up access to Alexa’s advanced AI for their own intelligent assistants. With Alexa Custom Assistant, companies will be able to develop their own custom assistants, with their own wake word, voice, skills and capabilities. The custom-made assistant will be able to coexist and cooperates with Alexa. Fiat Chrysler Automobiles will be the first Automotive OEM to implement the system for its vehicles.

Amazon said the new Alexa Custom Assistant service was built to reduce the cost and complexity of building intelligent assistants into automobiles, consumer electronics, mobile applications, smart properties, video games, and other digital experiences. Businesses will be able to harness existing Alexa Skills Kit (ASK) technology to build capabilities tailored to their brand and accessed through a unique wake word. For example, custom skills could be used to control a device like increasing the incline on a treadmill, changing the channel on a set top box, or starting a robot vacuum. They could also automate and scale customer interactions, such as providing troubleshooting guidance and helping customers learn more about device capabilities.

Amazon to manage assistant data

The Alexa Custom Assistant launched on 15 January everywhere where Alexa is supported, namely the US, Canada, UK, Austria, France, Germany, Ireland, Italy, Spain, Japan, India, Australia, New Zealand, Mexico, and Brazil, with additional countries to follow.

Amazon will manage the data. The company said it will apply the same rigorous privacy and security policies in place for Alexa.

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