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General

Amazon pushes rollout of pop-up stores in the US

Monday 12 September 2016 | 14:44 CET | News
Amazon is expected to open dozens of new pop-up stores in US shopping malls over the 12 months, Business Insider reported, citing sources. The stories will be designed to showcase and sell the company's hardware devices, including Echo speakers, Kindle e-readers and Fire TVs. The new stores are in-line with the company's strategy of trying to reach consumers directly through a variety of access points including retail storefronts, home delivery, and innovative devices. The broader goal is to drive more traffic to Amazon's online store.

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Categories: General
Companies: Amazon
Countries: United States
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