Android leads Australia's smartphone sales - study

Tuesday 1 July 2014 | 12:22 CET | News

Android OS has overtaken iOS in Australia in terms of smartphone sales. Android-powered smartphones are the main devices purchased on contract from local operators, according to a Telsyte reports, cited by ZDNet. The Android adoption was mainly boosted by operator promotions and fewer iPhone subsidies the report shows. Australia ended June with 16 million smartphone users, for a population of 23.5 million. This represents an increase of 1.1 million smartphone users over the previous six months.

While Android exceedes iPhone in contract sales, Apple retains the highest repeat purchase intentions, at 70 percent, while Android has improved to over 60 percent. The report further indicates that Windows Phone 8 uptake remained steady as the lack of handset and brand options impacted adoption.

Together, Android smartphones and iPhones represent up to 93 percent of the installed base of smartphone users in the country. Nearly 20 percent of Australia’s mobile phone customer base are still using feature phones.

 Around 5.6 million new smartphones are expected to be sold in Australia during the second half of this year, with the majority of sales going to existing smartphone users. Around 1.5 million current feature phone users are expected to take up smartphones by year-end. 

Australia passed the milestone of one million smartwatches and fitness bands sold across the country, 80 percent of which are paired with Android smartphones, according to the report. Samsung is the market leader for smartwatches.

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