Apple far behind Facebook, Google in app minutes share

Wednesday 8 July 2015 | 16:31 CET | News
Apple accounts for only 3 percent of all smartphone minutes spent in apps, according to Forrester Research, which surveyed nearly 2,000 US smartphone customers between October and December 2014. Apple lags far behind Facebook (13%) and Google (12%) and is on par with Amazon (3%), Yahoo (2%) and Microsoft (1%). Google and Facebook own the most minutes in key categories where consumers increasingly spend their time, social networking and media. Of the Apple-owned apps that are not shipped with the iPhone, consumers are spending time in books/magazines, music, and web browser app categories.

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Categories: Mobile & Wireless
Companies: Amazon / Apple / Ebay / Facebook / Forrester / Google / Microsoft / Yahoo
Countries: United States
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