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Arm launches new, unified data management platform for retail

Friday 11 January 2019 | 15:44 CET | News

Arm launched a retail platform that allows retailers to consolidate, unify and manage their previously siloed digital customer data and physical in-store IoT data to provide more personalised offers, build brand loyalty and drive better operations. The platform combines the company's Arm Pelion IoT and Arm Treasure Data CDP to help retailers break down data silos and obtain a holistic view of their shoppers' paths to purchase. The magic happens when all of the customer data and in-store IoT data is responsibly collected, unified and made accessible to the right stakeholders.

The platform builds on the value CDP is already delivering to marketers of consolidating and unifying the data collection process from any type of digital touchpoints – display advertising, email, web, mobile and more – by including physical in-store IoT and POS data. Leveraging Pelion IoT, the platform will provide data management of real-time data in-store and API-enabled integration for digital maps, beacons, computer vision and store execution software.

The Arm Retail platform enables merchandisers to hyperlocalise items in the store based on shopper preferences. The platform also seamlessly integrates with retailers’ existing systems and software, including those from partner Reflexis.

The Reflexis One platform then brings an additional layer of value by providing retail store associates with actionable tasks based on real-time data insights from the platform. 



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Categories: Mobile & Wireless
Companies: ARM
Countries: World
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