0
Broadband

Around a third of Nordic web users have ad blockers

Thursday 2 June 2016 | 22:58 CET | News
About one third of people aged 15 to 74 in the Nordic region had advertisement blocking software installed on their devices in the first quarter, said Swedish consultancy Mediaversion. Ad blocking on PCs is widespread, although it has not yet conquered the mobile arena.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet
Countries: Scandinavia
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Nordic Q1 smart device market shrinks 12.5% - IDC

Published 30 Jun 2016 12:00 CET | Scandinavia
The smart connected device (SCD) market in the Nordic region contracted by 12.5 percent year on year in the first quarter of ...

Swedish TV revenue rises 2.4% in 2015 with 15% from web-TV

Published 25 May 2016 12:38 CET | Sweden
Swedish television market revenue rose by 2.4 percent to SEK 21.5 billion in 2015, according to consultancy Mediavision's annual ...

Nordic daily online video audience reaches 6.8 mln in Q1

Published 17 May 2016 12:59 CET | Scandinavia
Swedish consultancy Mediavision said its latest Nordic market analysis shows that Chromecast is taking off and as a consequence, ...

Half of Swedes use Facebook as a news source

Published 04 May 2016 13:53 CET | Sweden
Facebook is increasingly popular as a news source in Sweden, according to consultancy Mediavision. During the year's first ...

Swedes willing to turn off ad blockers to get right content

Published 26 Jan 2016 11:46 CET | Sweden
Swedish consultancy Mediavision said that almost 40 percent of internet users in Sweden deployed an online advertisement blocker ...