ASA criticises O2 UK for 'misleading' iPhone 5 claims

Wednesday 12 December 2012 | 15:37 CET | News
The UK Advertising Standards Authority (ASA) has upheld complaints about claims on the O2 UK website relating to deliveries of the new iPhone 5. The FAQ section said that customers pre-ordering by 16.00 hours on the day before launch would have their phone delivered on launch day. Six complainants, five of whom had pre-ordered the iPhone 5 and had not received it on launch day, challenged whether this claim was misleading. The ASA ruled that the O2 website did not make the distinction between Pre Orders and Standard Orders clear to consumers.

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Categories: Mobile & Wireless
Companies: O2 UK
Countries: United Kingdom
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