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Wireless

ASA orders TalkTalk to pull misleading Wi-Fi ad

Thursday 2 June 2016 | 23:28 CET | News
The UK Advertising Standards Authority (ASA) has ordered TalkTalk Telecom to remove an ad challenged by BT on the grounds of misleading comparison, lack of substantiation and insufficiency of information to verify the ISP's claims. The ad said things such as "Our Super Router provides a stronger signal than BT, Virgin, Sky and EE ... Fastest speeds in the UK" and "Delivers, on average, 56% faster speeds than routers from the other big providers". The body ruled that the ad must not appear again in its current form and told TalkTalk to ensure that any future claims accurately reflect the

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Categories: Internet / Mobile & Wireless
Companies: BT / TalkTalk
Countries: United Kingdom
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