ASA orders TalkTalk to pull misleading Wi-Fi ad

Thursday 2 June 2016 | 23:28 CET | News
The UK Advertising Standards Authority (ASA) has ordered TalkTalk Telecom to remove an ad challenged by BT on the grounds of misleading comparison, lack of substantiation and insufficiency of information to verify the ISP's claims. The ad said things such as "Our Super Router provides a stronger signal than BT, Virgin, Sky and EE ... Fastest speeds in the UK" and "Delivers, on average, 56% faster speeds than routers from the other big providers". The body ruled that the ad must not appear again in its current form and told TalkTalk to ensure that any future claims accurately reflect the

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet / Mobile & Wireless
Companies: BT / TalkTalk
Countries: United Kingdom
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


ASA upholds complaint about BT's fibre broadband ads

Published 12 Oct 2016 10:48 CET | United Kingdom
The UK Advertising Standards Authority (ASA) upheld a complaint by Virgin Media about three fibre broadband ads by BT and asked ...

TalkTalk refreshes bundles, changes advertised pricing

Published 03 Oct 2016 11:04 CET | United Kingdom
TalkTalk has announced a refresh of its broadband and voice services, which coincides with the adoption of the Advertising ...

ASA upholds complaint about 3's 'all you can eat' data ads

Published 28 Jul 2016 12:52 CET | United Kingdom
The UK Advertising Standards Authority (ASA) upheld complaints about two separate ad campaigns by mobile operator Three. It said ...

Twitter offers enhanced Wi-Fi service at St Pancras

Published 16 Jun 2016 10:46 CET | United Kingdom
Twitter has partnered with ISP Wifi metropolis to offer longer free Wi-Fi at St Pancras International Railway Station in London. ...

BT offers free Wi-Fi to promote World Wi-Fi Day

Published 16 Jun 2016 10:41 CET | United Kingdom
BT is celebrating World Wi-Fi Day, a global initiative from the Wireless Broadband Alliance, by offering one free hour of Wi-Fi ...

TalkTalk withdraws six entertainment TV channels

Published 09 Jun 2016 12:09 CET | United Kingdom
UK telecoms provider TalkTalk is making changes to the TV channels offered with its Entertainment Channel package. According to ...

TalkTalk targets scammers with nationwide campaign

Published 06 Jun 2016 17:06 CET | United Kingdom
Phone and internet scams in the UK have reached a record high, according to new research from TalkTalk and Get Safe Online. The ...

TalkTalk to include line rental in advertised internet price

Published 03 May 2016 14:43 CET | United Kingdom
UK ISP TalkTalk has announced that it will be the first major broadband provider to end the practice of separate pricing for line ...

ASA cracks down on misleading broadband advertising

Published 21 Jan 2016 10:46 CET | United Kingdom
The UK Advertising Standards Authority (ASA) is planning a crack down on misleading broadband marketing. Research commissioned by ...

ASA upholds Sky complaint against TalkTalk comparative ad

Published 04 Jun 2015 09:43 CET | United Kingdom
The UK Advertising Standards Authority (ASA) has told TalkTalk Telecom to ensure that any future price comparisons indicate ...

TalkTalk ordered to stop using misleading TV ad

Published 07 May 2015 10:52 CET | United Kingdom
The UK Advertising Standards Authority has upheld four complaints against UK ISP TalkTalk for a claim it made in a TV ad that its ...

ASA orders TalkTalk to stop claiming fastest Wi-Fi

Published 12 Nov 2014 10:52 CET | United Kingdom
The UK Advertising Standards Authority (ASA) upheld complaints about TalkTalk Telecom advertising which claimed that the operator ...

Calendar   /   Industry Events

23 Jul Vodafone Group fiscal Q1
23 Jul Megacable Q2
25 Jul Fiber Connect
26 Jul Orange Belgium Q2 2021
26 Jul Logitech fiscal Q1
26 Jul Calix Q2
26 Jul F5 fiscal Q3
27 Jul Alphabet Q2
27 Jul A10 Networks Q2
27 Jul AudioCodes Q2 2021
27 Jul Corning Q2
27 Jul Juniper Networks Q2 2021
27 Jul Telefonica Brasil Q2 2021
27 Jul TIM Q2 2021
27 Jul TIM Brasil Q2 2021
27 Jul KPN Q2 2021
27 Jul SK Hynix Q2
27 Jul MediaTek Q2 2021
27 Jul NortonLifeLock fiscal Q1
27 Jul Microsoft fiscal Q4
28 Jul Ribbon Communications Q2 2021
28 Jul Altice USA Q2
28 Jul Qualcomm fiscal Q3
28 Jul Ooredoo Q2 2021
28 Jul Extreme Networks fiscal Q4
28 Jul Telefonica Deutschland Q2 2021
28 Jul Spotify Q2 2021
28 Jul Cirrus Logic Q1
28 Jul Facebook Q2
28 Jul Equinix Q2
::: More Calendar Items