ASA upholds 3 UK complaints about Vodafone ad claims

Wednesday 2 September 2015 | 21:51 CET | News
The UK Advertising Standards Authority (ASA) has upheld two complaints filed by 3 UK against claims made by rival Vodafone on a national press ad and its website. 3 UK challenge whether the claims 'unbeatable at connecting your calls' and 'unbeatable at keeping your calls connected' were misleading and could be substantiated. Vodafone was told not to imply they performed as well as other mobile network operators on call connection and dropped calls performance across the UK coverage unless they held suitable substantiation.

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Categories: Mobile & Wireless
Companies: 3 UK / Vodafone
Countries: United Kingdom
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