Astro signs badminton broadcast rights agreement

Wednesday 11 January 2017 | 13:34 CET | News

Astro Arena and the Badminton Association of Malaysia (BAM) have signed a broadcast rights agreement to bring comprehensive coverage of badminton exclusively on Astro SuperSport and Astro Arena channels on Astro TV and Astro on the Go. Under the terms of the agreement, BAM has appointed Astro Arena as its exclusive broadcast rights partner in Malaysia and Brunei for all BAM badminton events until October 2021.

Badminton fans will be able to access live coverage of 5 key events, namely Malaysia Masters Grand Prix Gold, National Championships, Malaysia Open Super Series, Malaysia International Junior Open and Malaysia International Challenge. Astro Arena will also have access to all BAM players and events to generate more sports content for Badminton fans in Astro Arena’s programmes such as Nadi Arena, Kafe Sukan and Kem Badminton highlights.

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