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AT&T AdWorks, Cox Media partner for new advertising platform

Wednesday 8 May 2013 | 22:12 CET | News
AT&T AdWorks and Cox Media have announced the completion of a strategic agreement offering television advertising buyers access to Cox Media's ad inventory through the AT&T AdWorks Television Audience Network (TAN). This advertising platform creates a connected network that consists of AT&T U-verse TV households (HH) and other multichannel video programming distributors. With the addition of Cox Media's HHs, TAN has expanded reach across the US. AT&T AdWorks will work with advertisers to create a data optimised media plan that will reach their targeted audiences. The media plan will run in

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Categories: Broadcast & Satellite
Companies: Cox Media Group
Countries: United States
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