0
Video

AT&T AdWorks launches 60-second TV ad format

Friday 12 August 2016 | 08:04 CET | News
AT&T AdWorks can now serve 60-second ads to nearly 14 million addressable TV households. This capability lets advertisers reach their target audiences with a new format. This new 60-second ad format lets advertisers have more time to communicate their full message while targeting audiences with the precision that addressable targeting provides. AT&T AdWorks offers 60-, 30- and 15-second linear addressable ad capabilities. In related news, a recently signed agreement between AT&T and HealthTrust makes subscriptions to DirecTV service available at a promotional rate to more than 24,000

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Broadcast & Satellite
Companies: DirecTV
Countries: United States
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

AT&T AdWorks expands cross-screen addressable ad offering

Published 22 Sep 2016 07:59 CET | United States
AT&T AdWorks is planning to expand its cross-screen addressable ad offering in the 4th quarter. It is giving advertisers the ...

Windstream to bring Kinetic TV service to North Carolina

Published 26 Aug 2016 10:05 CET | United States
Windstream, a provider of advanced network communications, submitted a formal bid on a cable TV franchise agreement with the ...

AT&T AdWorks completes cross-screen ad trials

Published 11 May 2016 11:39 CET | United States
AT&T AdWorks and Opera Mediaworks have completed their trials of cross-screen TV and mobile advertising with multiple Fortune 100 ...

AT&T combines DirecTV, AT&T ad sales into new division

Published 30 Jul 2015 23:07 CET | United States
AT&T announced that DirecTV Advertising Sales will now be a part of the AT&T AdWorks family. Rick Welday was named President of ...





Calendar   /   Industry Events

25 Jan Ericsson Q4 2021
25 Jan Verizon Q4 2021
25 Jan Microsoft fiscal Q2
25 Jan F5 fiscal Q1
25 Jan European 5G Conference
26 Jan AT&T Q4 2021
26 Jan Crown Castle Q4 2021
26 Jan Corning Q4 2021
26 Jan Intel Q4 2021
26 Jan Calix Q4 2021
27 Jan Juniper Networks Q4 2021
27 Jan STMicroelectronics Q4 2021
27 Jan Extreme Networks fiscal Q2
27 Jan MTN Nigeria Q4 2021
27 Jan Elisa Q4 2021
27 Jan Rogers Communications Q4 2021
27 Jan Samsung Electronics Q4 2021
27 Jan Apple fiscal Q1
27 Jan Comcast Q4 2021
27 Jan FCC meeting
28 Jan SK Hynix Q4
28 Jan Telia Lithuania Q4 2021
28 Jan Telia Company Q4 2021
28 Jan Charter Communications Q4
::: More Calendar Items