AT&T AdWorks launches 60-second TV ad format

Friday 12 August 2016 | 08:04 CET | News
AT&T AdWorks can now serve 60-second ads to nearly 14 million addressable TV households. This capability lets advertisers reach their target audiences with a new format. This new 60-second ad format lets advertisers have more time to communicate their full message while targeting audiences with the precision that addressable targeting provides. AT&T AdWorks offers 60-, 30- and 15-second linear addressable ad capabilities. In related news, a recently signed agreement between AT&T and HealthTrust makes subscriptions to DirecTV service available at a promotional rate to more than 24,000

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Categories: Broadcast & Satellite
Companies: DirecTV
Countries: United States
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